Wild Flower Digital (WFD), a digital marketing agency known for combining creativity with data-driven strategies, continues to stay aligned with global advertising trends. In 2025, Amulya Penmetcha, Founder of Wild Flower Digital, attended the Meta Ads Partner Excellence Program at the Trident Hotel, Hyderabad.
This invite-only event brought together certified partners, digital agencies, and Meta’s own product teams to discuss the future of advertising on Facebook, Instagram, and WhatsApp. The focus was clear—how businesses can achieve measurable growth through full-funnel strategies, creative optimization, and WhatsApp automation.
About the Meta Ads Partner Excellence Program
The Meta Ads Partner Excellence Program is a knowledge-sharing platform designed for agencies and certified partners. The Hyderabad edition in 2025 highlighted the evolution of creative-led campaigns, AI-driven targeting, and WhatsApp as a central growth engine.
By attending, Amulya Penmetcha represented Wild Flower Digital as a certified Meta partner, engaging with experts and learning directly about Meta’s product roadmap.
Key Learnings from the Event
- Meta’s Ad Success Formula
Meta presented a simple yet powerful formula:
Ad Performance = Creative × Conversion Strategy
This emphasizes that creatives must do more than look appealing—they should drive conversions, leads, and revenue. Campaigns now succeed only when design, storytelling, and targeting strategies work together.
- WhatsApp: The Next Growth Engine
Meta positioned WhatsApp as the most important channel for the coming years.
- Click-to-WhatsApp (CTWA) Ads: Ads that directly lead to WhatsApp chats are being prioritized.
- WhatsApp Flows: Brands can design customer journeys directly inside WhatsApp—such as lead forms, bookings, or product selection—without a landing page.
- Conversion API for WhatsApp: Deeper event tracking such as purchases, appointments, or inquiries can now be measured, closing the attribution gap.
For service businesses and high-value brands, this represents a low-barrier, high-return opportunity.
- Funnel-Based Campaign Strategy
Meta emphasized that businesses must design campaigns across the entire funnel:
- Awareness → Engagement → Conversion → Retention
Case studies showed that companies using full-funnel structures improved results by 30–50% compared to those focusing only on top-funnel reach campaigns.
- AI Signals + Human Insights
Meta’s AI improves when fed with event-based signals such as “add to cart,” “form submit,” or “view content.” The more signals provided via Pixel or Conversions API, the stronger the machine learning model becomes.
For agencies like WFD, this means combining analytics data with creative insights to optimize ad delivery.
- Creative Testing as a Growth Tool
Meta stressed that “winning creatives are tested, not guessed.”
Key practices include:
- Running structured A/B tests.
- Switching between formats such as reels, carousels, and stories.
- Monitoring performance diagnostics to replace fatigued creatives.
For WFD, this aligns with its ongoing strategy of performance-led creative design.
- Lead to Conversion Playbook
Meta’s recommended approach for businesses without full ecommerce setups:
- Run ads on Facebook or Instagram.
- Drive traffic to WhatsApp via CTWA.
- Use automated FAQs, welcome messages, and flows.
- Nurture leads inside WhatsApp.
- Close deals with personalized follow-ups.
This simple funnel makes WhatsApp the center of lead qualification and conversion.
- Berger Paints Case Study
One highlight was the Berger Paints case study, which showed the effectiveness of Meta’s solutions:
- 7X increase in leads
- 50% reduction in cost per lead
- 30% improvement in conversions
The success came from combining Click-to-WhatsApp Ads, Conversion API, and Lead Forms.
- Recommended Tools & Best Practices
Meta listed useful platforms and creative guidelines:
- Tools for WhatsApp Automation: WATI, Gupshup, AiSensy, Haptik
- Creative Best Practices:
- Use native-style videos
- Strong hooks in the first 3 seconds
- Text overlays for clarity
These insights help agencies build high-performing ads for clients across industries.
How Wild Flower Digital Aligns with Meta’s Vision
Wild Flower Digital has already been applying strategies that mirror Meta’s future direction. The agency’s focus on WhatsApp automation, funnel optimization, and creative testing is reinforced by what was shared at the program.
Post-event, WFD is better positioned to:
- Conduct client funnel audits.
- Integrate signal-rich targeting via Conversion API.
- Implement automation flows on WhatsApp for better lead capture.
- Improve creative outcomes through structured testing.
Meta Product Updates Relevant to Businesses
Update | Business Benefit |
WhatsApp Flows | Build mini-customer journeys directly inside WhatsApp. |
Conversion API for WhatsApp | Track leads and purchases even without a website. |
Purchase Optimization for CTWA | Lower cost-per-purchase with WhatsApp retargeting. |
Creative Diagnostics Tool | Detect underperforming creatives. |
Lead Form + WhatsApp Combo | Best for service-based industries and high-value brands. |
Why This Matters for Wild Flower Digital Clients
By participating in this event, Amulya Penmetcha ensured that Wild Flower Digital stays aligned with Meta’s advertising ecosystem.
Clients can expect:
- Stronger WhatsApp marketing campaigns.
- Funnel-based ad structures delivering measurable ROI.
- Continuous creative testing for improved engagement.
- Smarter targeting powered by AI and data signals.
Local Relevance: Hyderabad’s Growing Digital Ecosystem
The Hyderabad event brought together some of India’s leading Meta certified agencies. For Wild Flower Digital, headquartered in this region, it reaffirms Hyderabad’s position as a fast-growing hub for digital marketing talent and innovation. Businesses in the city and beyond benefit from having agencies like WFD that directly participate in such global knowledge exchanges.
Frequently Asked Questions
What is the Meta Ads Partner Excellence Program?
Why is WhatsApp central to Meta’s strategy in 2025?
What can small businesses learn from this event?
How does Wild Flower Digital apply these insights?
Conclusion
The Meta Ads Partner Excellence Program 2025 in Hyderabad highlighted the future of advertising with WhatsApp automation, funnel strategies, AI-driven targeting, and creative testing at the core.
By attending, Amulya Penmetcha positioned Wild Flower Digital to apply these strategies directly for client growth. With a focus on reliable insights, structured funnels, and performance-driven creatives, WFD continues to help businesses leverage Meta’s advertising ecosystem effectively.
