Social Media Marketing Costs in Hyderabad
Everything You Need to Know
If you’re a business owner in Hyderabad, chances are you’ve already realized the power of social media. Whether you’re running a café, a fashion store, a startup, or a large company, social media platforms like Instagram, Facebook, and YouTube are essential for growth. But before you invest, the first question on your mind is: What are the social media marketing costs in Hyderabad?
In this guide, we’ll break down the real costs, factors affecting pricing, common services included, and what you should expect to pay in 2025.
Why Social Media Marketing is Crucial for Hyderabad Businesses
Hyderabad is one of India’s fastest-growing markets. From IT hubs to local businesses, competition is fierce. More importantly, consumer behaviour has changed—most customers research online, check social media pages, reviews, and online ads before making a purchase or visiting a store.
Investing in social media marketing helps you:
- Build brand awareness
- Reach local and targeted audiences
- Increase sales or footfall
- Engage with customers in real-time
- Stay ahead of competitors
But how much does it actually cost to manage all of this professionally? Let’s get into the details.
Average Social Media Marketing Costs in Hyderabad (2025)
The cost of social media marketing in Hyderabad depends on various factors. However, here’s an average range based on services:
| Service Type | Monthly Cost Range (₹) |
|---|---|
|
Basic Social Media Management |
₹10,000 – ₹25,000 |
|
Mid-Level Social Media Marketing |
₹30,000 – ₹60,000 |
|
Advanced Social Media Campaigns |
₹70,000 – ₹1,50,000+ |
|
One-Time Strategy Development |
₹15,000 – ₹40,000 |
|
Paid Advertising Budget (separate) |
₹5,000 – ₹5,00,000+ |
|
Influencer Collaboration (per post) |
₹5,000 – ₹50,000+ |
|
Photography & Video Content Creation |
₹10,000 – ₹50,000+ |
These are standard ranges based on services offered by most agencies in Hyderabad. However, actual pricing may vary depending on your business size, industry, goals, and the complexity of the campaigns.
What’s Included in Social Media Marketing Packages in Hyderabad?
Here’s what you typically get in a monthly package:
1. Social Media Strategy Development
- Audience research
- Content planning calendar
- Hashtag strategy
- Competitor analysis
2. Content Creation
- Graphic posts
- Videos & reels
- Product photos
- Stories & highlights
3. Page Management
- Posting schedules
- Profile optimization
- Community engagement (comments, DMs)
4. Ad Campaign Management
- Facebook & Instagram ads setup
- Audience targeting
- Budget optimization
- Performance tracking
5. Reporting
- Monthly analytics reports
- Engagement, reach, followers growth, conversion rates
Should You Choose an Agency or a Freelancer?
Both options are available in Hyderabad, but pricing and services differ:
| Freelancers | Agencies |
|---|---|
|
Cost: ₹8,000 – ₹20,000 per month |
Cost: ₹15,000 – ₹1,50,000+ per month |
|
Suitable for small businesses, startups |
Ideal for medium-large businesses |
|
Limited resources, usually 1 person |
Team of strategists, designers, ad experts |
|
May lack scalability for advanced campaigns |
Can handle complex, multi-platform campaigns |
If you’re looking for comprehensive services, branding, influencer tie-ups, or large paid campaigns, an experienced agency offers better value despite higher costs.
Additional Costs You Should Consider
- While calculating the social media marketing costs in Hyderabad, keep in mind these extra expenses:
- Photography & Video Shoots: Professional product shoots, food photography, or brand videos may cost ₹10,000 to ₹50,000+ per shoot.
- Software & Tools: Some agencies charge extra for premium tools like Canva Pro, scheduling software, or analytics tools.
- Influencer Partnerships: Based on the influencer’s following and engagement rate, costs can vary significantly.
- Content Boosting: Beyond regular ads, some businesses spend extra on boosting popular posts for better reach.
How to Choose the Right Social Media Marketing Package in Hyderabad
Here’s what to check before finalizing:
- Experience in Your Industry: Some agencies specialize in sectors like restaurants, fashion, healthcare, etc.
- Transparency in Pricing: Avoid hidden charges. Ask for a clear breakdown.
- Portfolio & Case Studies: Request real examples of previous campaigns and results.
- Flexibility: Ensure the agency can adjust plans based on seasonality or special promotions.
- Communication & Reporting: Regular updates, monthly reports, and easy communication should be part of the deal.
Conclusion
Social media marketing costs in Hyderabad vary based on your business needs, goals, and campaign size. On average, a small business can expect to spend between ₹15,000 to ₹60,000 per month for basic to mid-level services, while larger businesses may invest ₹1,00,000 or more, especially when paid ads and influencer marketing are involved.
Investing in a good social media marketing strategy pays off by increasing visibility, improving customer engagement, and driving revenue. It’s important to choose an agency or freelancer who offers the right balance between cost and value.
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